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John Forrest AlesPHONE+ 1 703 883 5381 EMAILjohnforrest.email@example.com ADDRESS7930 Jones Branch Drive
Senior Director - Global Brand Public Relations
McLean, Virginia 22102
The Coffee Bean & Tea Leaf® Shares Their Love with D.C.
Dupont Circle Coffee Retailer Hosts Valentine’s Day Grand Opening Event
February 09, 2012
WASHINGTON - Move over candy hearts and chocolate kisses, The Coffee Bean & Tea Leaf® is giving a very special Valentine's Day gift to D.C. residents this year. Providing guests with a caffeinated jumpstart to the romantic holiday, the area's first location, nestled in the Dupont Circle neighborhood just steps inside Washington Hilton's lobby off of Connecticut Avenue, will host a three-hour grand opening event on Tuesday, February 14. All guests will be among the first in the city to try the new products, and 12 lucky winners will be awarded a month's worth of free coffee and tea.
Beginning at 7:00 a.m., the public grand opening event will kick off with a ribbon cutting hosted by executives from Hilton Hotels & Resorts and The Coffee Bean & Tea Leaf® as well as dignitaries from both D.C. and California, where the coffee retailer is based. Throughout the morning, guests are invited to mix and mingle with neighbors while sampling a variety of signature coffee blends, whole leaf teas and breakfast treats. Everyone will have the opportunity to test their Valentine's Day luck by playing the "golden heart" giveaway, where 12 golden heart stickers will be placed on the bottom of random sampling cups. Guests who find a golden heart sticker will win a gift of a free coffee or tea beverage a day for a month exclusively at The Coffee Bean & Tea Leaf® location at Washington Hilton.
For those arriving by vehicle, Washington Hilton will have a few designated parking spots inside the circular drive off of the main entrance on Connecticut Avenue, NW for short-term parking access so guests can slip in and grab their favorite beverage for the ride to work.
Service will continue on Valentine's Day from 10:00 a.m. to 3:00 p.m., and The Coffee Bean & Tea Leaf® will be open for all-day service from 6:00 a.m. to 3:00 p.m. initially, with extended hours to be implemented at a later date. The Coffee Bean & Tea Leaf® offers a variety of the finest grades of Arabica coffee and hand-plucked whole leaf teas that have been delighting constituents of every persuasion for almost 50 years. The nearly 1,700 square foot location offers free wi-fi to customers and ample seating to accommodate groups, with seating for nearly 70 among seats inside the shop and in the adjacent Washington Hilton lobby, complete with communal tables and electric outlets. In the spring, guests can take their coffee to Heights Courtyard, which has more than 70 seats including oversized outdoor sofas, coffee tables, a soothing water feature and fire pits.
Linda Roth Associates, Inc. (for Washington Hilton)
+1 703 417 2701
+1 202 797 5787
About The Coffee Bean & Tea Leaf®
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For nearly 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company has grown to be an international icon and currently has more than 800 stores in 22 countries. Current markets include the US (California, Arizona, Florida, Hawaii, Nevada, New York and Texas), Bahrain, Brunei, Cambodia, China, Egypt, India, Indonesia, Israel, Korea, Kurdistan, Kuwait, Lebanon, Malaysia, Mexico, Oman, Philippines, Qatar, Saudi Arabia, Singapore, Sri Lanka, Thailand, Turkey, the UAE, and Vietnam. In 2010, The Coffee Bean & Tea Leaf® launched the CBTL® Single Serve Beverage System that allows consumers to make their favorite espresso, brewed coffee, tea and specialty beverages at home, at the touch of a button. For more information, visit www.coffeebean.com or www.facebook.com/coffeebean
About Hilton Hotels & Resorts
One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 550 hotels in 79 countries and the brand remains synonymous with "hotel." Access the latest Hilton news at news.hilton.com or begin your journey at www.hilton.com. Social media users can engage with Hilton at www.twitter.com/hiltonhotels, www.facebook.com/hilton and www.youtube.com/hilton. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.
About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.