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Hilton Passport Project
Hilton Hotels & Resorts Uncovers Passport Holders More Likely to Be Content with Their Lives
Hilton Passport Project Kicks Off, Highlights Benefits of Having a Passport and Encourages Travelers to Get Out and Experience the World
Approximately 41 percent of Americans have a valid U.S. passport and it turns out, that's a good thing. Hilton Hotels & Resorts, the flagship brand of Hilton, has uncovered that Americans with passports are more likely to be content with their lives than those who do not have passports. Based on this finding, Hilton Hotels & Resorts is setting out to put more passports in Americans' hands and help them to realize the power of travel with the launch of its Hilton Passport Project.
The State of U.S. Passport Use
Hilton conducted a study of 1,000 travelers to better understand the mindset of Americans when it comes to international travel and putting their passports to use. Three key themes were revealed:
- Turns out, having a passport is in fact good for you
- Passports could be used more; and there are now more opportunities for people to do so
- People are largely motivated to get out and unlock their world
Additionally, the findings allowed us to clearly categorize travelers into a series of "Passport Personalities" and to create an index of their behavior. Today's travelers seem to fall into three mindsets: Globetrotters, Future Explorers and "Maybe Later" International Travelers.
The Hilton Passport Project Experience at Hilton New York Fashion District
To kick off the Hilton Passport Project initiative, guests were invited to a one-stop destination for all things passports
Behind the Scenes Look at the Hilton Passport Project (Media B-roll Package)
Learn more about the Hilton Passport Project with highlights from our kick-off event in New York, including remarks from Passion Passport founder, Zach Houghton, and representatives from Hilton and the U.S. Department of State
Grab your passport. Unlock your world.
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