Hilton Sponsors Time Out Dubai To Launch Pioneering Apple Application

Dubai’s First Downloadable City Guide Features Extensive Reviews And Listings

This information originated in American English.

May 04, 2010

DUBAI, U.A.E. and MCLEAN, Va. -  The Hilton Hotels brand in association with Time Out Dubai treated Arabian Travel Market (ATM) visitors to a preview of the United Arab Emirates' first downloadable city guide today ahead of its launch at the end of May*. The brand new application will be available for complimentary download for all iPhone and iPod Touch users via www.timeoutdubai.com/iPhone and features extensive hotel, restaurant, nightlife and film listings, as well as reviews.

"Dubai is a business and cultural magnet, attracting people from around the world and there is a constant need for updated information on where to go in the city. With this in mind, we are sponsoring the Time Out Dubai application, which will offer residents as well as visitors, an interactive guide on the things to do and the places to see, supplemented by precise satellite maps, exhaustive listings and reviews on the city's various attractions. From gourmet restaurants and celebrity exhibitions to popular street joints, the trusted experts at Time Out Dubai have discovered, sampled, ranked and listed the city's best," said Andrew Flack, Vice President - Global Brand Marketing, Hilton Hotels brand.

The application is a free interactive resource that acts as a go-to-guide on Dubai for visitors and residents alike. Users can access real-time information and reviews irrespective of where they are in the world. For first-time visitors, who can be overwhelmed by the multitude of options available, the application is a reference point for directions to all the city's hotspots. It is also a guide to the latest acts and exhibitions around town, whilst providing information on clubs, as well as the best deals and promotions around Dubai.

"This is the first time you can get independent, critical reviews, from a trusted and internationally recognised brand, based on your exact location in Dubai. The Hilton Time Out Dubai Application keeps you in touch with what is happening in the city no matter where you are in the world and has precise satellite tracking that will give you Time Out suggestions based on the neighbourhood you are in when using it in Dubai. So if you get hungry while strolling along Jumeirah Beach Road, pull out your iPhone and Time Out will tell you which restaurants we recommend close to where you are. Stuck in a taxi in Bur Dubai? We'll suggest the best nightspots near you," said Zoe Cooper-Clark, Publishing Director, Time Out GCC.

With its Apple-enabled interactive features and host of listings, the Hilton Time Out Dubai Application is an easy reference and compass for the emirate. The application also tags the best in hotels, restaurants, night clubs, concerts and many more, giving visitors the chance to sample all the different facets of Dubai.

Naturally, Hilton's two properties in Dubai - Hilton Dubai Jumeirah Resort & Residences and Hilton Dubai Creek - are featured. With a total of 13 outstanding restaurants, cafes and bars, the two Hilton properties have become preferred dining spots in Dubai. Overseen by Michelin-starred celebrity chef Gordon Ramsay, the dining options at Hilton Dubai Creek include award-winning Verre by Gordon Ramsay, while Hilton Dubai Jumeirah Resort features Bice, the renowned contemporary Italian restaurant, and Pachanga, serving up the best in South American cuisine.

iPhone and iPod Touch users will be able to download the Hilton Time Out Dubai Application for free from their device's application store, when it launches the week commencing May 31st*. *Subject to approval by Apple

Samantha Wood
Director, Corporate Communications, Hilton Worldwide, Middle East & Africa
+971 4 365 4886
Email: Samantha.Wood@hilton.com

Keren Gatty Saunt
Account Director, d'pr
+971 4 344 4901
E-mail: keren@d-pr.ae

Maha Mahdy or Alec Harden , Spot On Public Relations
+971 4 349 1686
Fax: +971 4 349 3245
E-mail: maham@spotonpr.com or alech@spotonpr.com

About ITP
ITP publishes more magazines serving the Middle East's business and consumer markets than any other company. The group's activities include magazine publishing, Internet ventures and online publishing, contract and corporate publishing and event management.

About Time Out Dubai
Time Out Dubai puts Dubai's night life under the spot light and explores the best hang out places in the city. It guides residents and visitors of Dubai on the best ways to spend their leisure time. The weekly publication covers topics related to the lifestyle in Dubai as well as the latest gigs and happenings. It addresses the diverse audience of Dubai and caters for its different interests in Dubai's lifestyle.

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values to every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 863,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.