Now Brewing: The Coffee Bean & Tea Leaf® Introduces Exclusive In-Room Collection

Complimentary Coffee and Tea for Hilton HHonors Members at Participating Stores on May 30; Sale on Coffee and Products at HiltontoHome.com through June 30

This information originated in American English.

May 28, 2013

MCLEAN, Va. - Guests staying in more than 740 Hilton Hotels & Resorts, DoubleTree by Hilton and Embassy Suites Hotels properties across the Americas will wake up to a new exclusive collection of in-room coffee and teas beginning this summer. Hilton Worldwide announced today the new in-room assortment created exclusively by The Coffee Bean & Tea Leaf® for the company's three full-service brands. To celebrate the new offering from the oldest and largest privately held specialty coffee and tea retailer in the U.S., The Coffee Bean & Tea Leaf® will offer complimentary coffee and tea May 30 to members of Hilton HHonors, the loyalty program for Hilton Worldwide, at stores in Arizona; California; New York; Nevada; Texas; Washington, D.C.; and Mexico. Consumers can enjoy 20 percent savings on all products at www.hiltontohome.com/coffee when purchasing the new exclusive coffee blend through June 30.

"Guests drink more than 100,000 cups of coffee in our hotel rooms worldwide each day across the three brands," said Jim Holthouser, executive vice president, global brands, Hilton Worldwide. "Six months of research and testing went into creating the perfect blend that would meet guests' varying flavor preferences in the U.S., Canada and Latin America. We know our guests will enjoy waking up to, or taking a break with, these new in-room coffee and teas."

The Coffee Bean & Tea Leaf®, based in Southern California with more than 900 stores in 27 countries, is known for sourcing and providing the finest ingredients and flavors and continues its longstanding tradition of offering customers the finest premium coffees and hand-selected teas from around the world. Available in regular and decaf, the exclusive Hilton Morning Blend is a 100 percent Arabica blend and composed of El Salvador, Sumatra and Brazil coffees. It is full, complex and crisp but never bitter or over-roasted. Guests can enjoy two tea options: Chamomile All Natural Tea, a delicate infusion of chamomile flowers with a soothing, floral taste and sweet, fresh aroma; and English Breakfast, a hand-plucked Sri Lankan Ceylon Black Tea that is crisp, smooth, medium-bodied - The Coffee Bean & Tea Leaf's® take on a beloved classic.

"We're excited to partner with Hilton Hotels & Resorts, DoubleTree by Hilton and Embassy Suites Hotels, which value personalized service, quality and exceptional guest experiences as our brand has for 50 years" said Mel Elias, chief executive officer & president, The Coffee Bean & Tea Leaf®. "For The Coffee Bean & Tea Leaf®, the partnership helps us reach new consumers in locations beyond our brick-and-mortar stores and enter new markets, such as Canada, Central and South America and other destinations within the United States."

To celebrate the partnership, members of the Hilton HHonors loyalty program are invited to a special Hilton HHonors Coffee Break all day May 30 at The Coffee Bean & Tea Leaf locations in Arizona, California; New York; Nevada; Texas; Washington, D.C.; and Mexico. Loyalty members who show their HHonors card or original promotional email at participating stores across the U.S. and Mexico will receive a complimentary 16-ounce brewed coffee or tea. Find locations at www.coffeebean.com.

For guests who can't wait for their next hotel stay, 12-ounce bags of Hilton Morning Blend coffee can be purchased exclusively on www.hiltontohome.com/coffee for $14.95. Shoppers can also receive 20 percent off their entire order, including the Hilton Serenity Bed and bedding, when purchasing a bag of the coffee through June 30, 2013.* Guests looking to book their next vacation can visit www.hiltongetaways.com for special offers and rates as low as $100.**

Media can download images and access more information at http://news.hilton.com/coffee.

*Valid online only through June 30, 2013. Discount cannot be applied towards taxes or shipping charges. Not valid on previous purchases and may not be combined with any other offer.

**Sample daily rates featured are subject to availability for travel through July 31, 2013. Rates will vary based on individual hotels and specific travel dates selected. Each hotel has a policy addressing cancellations and/or blackout dates that may apply. Unless otherwise stated, quoted rates are per room per night, based on double occupancy and do not include taxes, gratuities, incidental charges or resort fees (where applicable).

Hilton HHonorsTM membership, earning of Points & MilesTM and redemption of Points are subject to HHonors Terms and Conditions.

About The Coffee Bean & Tea Leaf® 
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company has grown to be an international icon and currently has nearly 900 stores in 27 countries. In 2010, The Coffee Bean & Tea Leaf®  launched the CBTL® Single Serve Beverage System that allows consumers to make their favorite espresso, brewed coffee, tea and specialty beverages at home, at the touch of a button. For more information, please visit www.coffeebean.com or www.cbtl.com, like them on Facebook, or follow them on Twitter and Instagram.

Contact

John Forrest Ales
Hilton Hotels & Resorts
+1 703 883 5212
johnforrest.ales@hilton.com

Sarah Siler
Murphy O’Brien (for Hilton)
+ 1 310 586 7149
ssiler@murphyobrien.com

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.