Hilton Sedona Resort At Bell Rock Debuts Following Major Renovation

Formerly Hilton Sedona Resort & Spa, Resort Changes Name To Celebrate Landmark Location Near Bell Rock

This information originated in American English.

October 26, 2015

SEDONA, Ariz. - The former Hilton Sedona Resort & Spa has debuted a new name, Hilton Sedona Resort at Bell Rock, following a multi-million dollar renovation completed this spring and a full resort rebranding and repositioning that was completed by summer's end.

Renamed Hilton Sedona Resort at Bell Rock, the resort celebrates Sedona's landmark Bell Rock - one of the area's most iconic red rock formations. Located just two miles from the resort, Bell Rock is a popular destination for hiking and mountain biking that reaches an elevation of 4,919 feet. The name change went into effect June 1 and is part of an overall repositioning and rebranding of the resort. This summer, several new guest experiences focused on adventure and exploring the region will be unveiled.   

"Bell Rock is one of Sedona's many stunning red rock formations, and for many visitors it is your first glimpse of our beautiful red rock landscape as your arrive in Sedona," said Edgar Lozoya, general manager of Hilton Sedona Resort at Bell Rock. "As part of our multi-million dollar renovation, we have been focused on redefining our guest experience to include the essence of Sedona throughout the resort. The resort name is just one part of some very exciting changes underway at our resort."

This spring, the resort completed renovations to its 219 guest rooms, which include 171 one-bedroom suites and 48 standard guest rooms. Guest rooms feature a new look designed to offer a haven and evoke a sense of belonging. Inspired by the energy of Sedona, guest rooms and suites feature a modernized design with a color palette of cool neutrals with décor and furnishings that create a magical experience and encourage reflection.

Lobby renovations completed last summer delivered a new 6,480 square-foot lobby experience designed to offer a respite from the moment of arrival soothing earth tones and artwork, furnishings and finishes that reflect the natural elements of Sedona. In the center of the lobby, a suspended sculpture swirls above a patch of green grass and a river of icy blue crystals symbolic of the rose quartz found in the region and the tranquility of nearby Oak Creek. Elements of relaxation continue into The Living Room, a 4,875 square-foot gathering space outfitted with comfortable couches, chairs, a fireplace and a community table - featuring a design that captures Arizona's vagabond spirit and Western heritage.

Plugging back into the outside world is also made easy with the new VorTech Den, a comfortable, tucked away space within The Living Room designed to capture the essence of Sedona's vortexes. Charged with energy and purpose, the VorTech Den is outfitted with plush leather chairs, workstations, a TV and more. The VorTech Den, The Living Room and lobby also feature a variety of sculptures, abstract paintings and ceramic vessels created by Arizona and Sedona artists.

Located along the Red Rock Scenic Byway, Arizona's first designated All-American road, Hilton Sedona Resort at Bell Rock offers an upscale, high desert resort experience with dramatic views of Sedona's majestic red rock formations. One of Sedona's premier resorts catering to individual travelers, event planners and large groups, amenities include an expansive pool and kid's pool with water play features, Sedona Athletic Club and eforea spa at Hilton, Grille at ShadowRock restaurant and bar, and 18 holes of golf at the adjacent Sedona Golf Resort.  

For more information on Hilton Sedona Resort at Bell Rock, visit www.sedonaresort.hilton.com.    

About Hilton Sedona Resort at Bell Rock 
Located along the Red Rock Scenic Byway near the iconic Bell Rock, the newly renovated Hilton Sedona Resort at Bell Rock offers a locally-inspired guest experience focused on relaxation and rejuvenation. Plush with amenities, the resort features three outdoor pools, an adjacent 18-hole golf course and 25,000 square-feet of fitness, wellness and spa amenities including eforea: spa. With 219 guest rooms, the resort's 171 suites feature cozy fireplaces and private balconies with separate living rooms and bedrooms. Offering more than 20,000 square feet of meeting space, Hilton Sedona Resort at Bell Rock is also Northern Arizona's largest resort conference center. For more information, visit www.hiltonsedonaresort.com.

Contact

Tessa Bajema
Hilton Sedona Resort at Bell Rock
+1 602 870 2720
tessa.bajema@hilton.com

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