Hilton Prague Hotel Guests Use Their Small Change To Big Effect

This information originated in UK English.

October 14, 2010

PRAGUE -  Guests staying at Hilton Hotels & Resorts over the coming months will be using their small change to make a big difference to disadvantaged children as part of Hilton in the Community Foundation's annual fund-raising campaign.

"Small Change, Big Difference" will be running in the Czech Republic throughout October, November and December this year at both Hilton Prague and Hilton Prague Old Town. The campaign invites hotel guests staying at select Hilton Hotels & Resorts worldwide to add an optional €1 or 25 CZK onto their room bill during their stay. Thanks to the generosity of these guests the campaign as a whole has now raised over €1 million for children's charities since its inception in 2004.

All proceeds raised from the campaign in Prague will be used to support the Tereza Maxova Foundation for Children (Nadace dětem Terezy Maxové). The charity's mission is to reduce the number of children living in institutional care - about 24,000 in the Czech Republic. Money raised from the campaign will specifically be used to give children growing up in care the opportunity to take part in specialist English language courses, thereby improving their communication skills, confidence and discursive abilities.

Michael Specking, Cluster general manager, said, "This is a very worthwhile campaign and one that I hope our generous guests here in Prague will support once again. By choosing to add an optional 25 CZK we can help to ensure that disadvantaged children receive the support that they need and help to open up the world to them through these specialist classes. Working together, your small change really can add up to make a real difference in children's lives."

In total, 128 hotels in 17 countries will be participating in the campaign.

About Hilton in the Community Foundation
Hilton in the Community Foundation was founded in 2000 as Hilton Worldwide's charity dedicated to supporting young people in need. Focused on Education and Health, grants supporting disadvantaged young people are made in the UK and continental Europe, while in the event of international disaster; grants are made to relieve organisations at the Trustees' discretion.

In 2009, through the Foundation team members, guests and suppliers raised over €1,267,300 while the Foundation awarded 324 grants to 251 charities.

The Foundation's core costs are funded by Hilton Worldwide, so every net pound raised goes directly to good causes. Donations are funded almost entirely through the generous efforts and contributions of Hilton team members, family and friends and with the support of Hilton guests and company suppliers. To learn more, please visit our website www.hilton-foundation.org.uk

About "Small Change, Big Difference"
"Small Change, Big Difference" is the annual guest-facing campaign organised by Hilton in the Community Foundation. Money is raised by guests donating £1 or €1 on their hotel bill over the festive period (October, November and December since 2007). Since the campaign's inception in 2004, it has raised over €1million for charities working with disadvantaged children.

About Nadace Terezy Maxove Detem Foundation
The mission of Tereza Maxova Foundation for children is to enable each child to live in a safe and loving family environment. In the Czech Republic, about 24,000 children are still growing up in institutional care. The main goal of the foundation is, therefore, to reduce this number by three key pillars:

  1. Prevention of unnecessary removal of a child from its family. In this area, the Foundation provides financial support to non-governmental, non-profit organizations that provide consultancy and tailor-made assistance to families in crisis or all sorts of therapies, etc.
  2. Support of the substitute family care. This area covers mainly support of widening the foster family care and its professionalization.
  3. Compensation for the insufficiencies of instituonal care is an area where the Foundation gives direct individual support to children and young people growing up outside of their family with primary focus on investments in their education and preparation for their independent life after leaving the institution.

Children and their needs have always been the centre of attention of Tereza Maxova Foundation for children. Specifically, effectiveness and transparency have become the key pillars of the Foundation's work.

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.