Hilton, located in the WALT DISNEY WORLD® Resort Provides Relief For Sensitive Travelers

Hotel Introduces Pure Rooms

This information originated in American English.

January 25, 2011

ORLANDO - Travelers can breathe a little easier knowing that as part of a recent multi-million dollar renovation, Hilton located in the WALT DISNEY WORLD® Resort has added 52 PURE guest rooms providing an allergy-friendly environment. "We have always placed our guests' comfort and satisfaction as our top priority and are pleased to provide the cleanest, freshest air in these guest rooms, especially for those travelers who suffer from allergies and asthma," said James Grosso, the hotel's general manager.

The PURE concept utilizes special purification techniques whereby each room is treated comprehensively to remove allergens and irritants from all surfaces, fabrics and air flow. These cutting-edge PURE rooms provide hypo-allergenic hotel accommodations for travelers suffering from allergies or asthma. The rooms provide an environment that improves breathing and sleep for hotel guests, whether they have allergies or not.

The rigorous conversion process designed by PURE Solutions ensures that air-handling units are deeply cleaned and sanitized and then equipped with the company's specially made Tea Tree Oil Cartridge. PURE Tea Tree Oil is an all-natural antiseptic and disinfectant that maintains the sanitary conditions created during the initial conversion process. To maintain these ideal conditions in the room, a state-of-the-art air purification system is installed, creating air quality that averages four times cleaner than the threshold necessary for asthma patients. This system is classified by the FDA as a Class II medical device. Special micro-fiber, hypo-allergenic pillow cases and mattress covers are used to reduce allergies.

"Statistically, one-third of travelers report having allergies or traveling with family members who have allergic reactions," said Brian Brault, CEO of PURE Solutions. "PURE is committed to offering the best air quality for any hotel guest, allergy sufferers or not. We're proud to offer PURE rooms at Hilton located in the WALT DISNEY WORLD® Resort."

To reserve a PURE allergy-friendly room at Hilton located in the WALT DISNEY WORLD® Resort, visit http://www.hiltonorlandoresort.com. For more information on PURE rooms, call toll-free (877) 787-7666 or log on to www.pureroom.com.

Contact:
Lisa Cole
305 866 3646
L
isa.cole@hilton.com

Elizabeth D. Forman
716 206 1202
Eforman@pureroom.com

About PURE Solutions North America
PURE Solutions' innovative system for hotels and conference centers provides PURE rooms, an allergy-friendly room which results in indoor environments that have been treated to remove up to 98% of bacteria and viruses. The PURE room concept utilizes state-of-the-art purification techniques whereby each room is treated comprehensively to remove allergens and irritants from all surfaces, fabrics and air flow.  Nearly 200 of the nation's top hotels have installed PURE to date and this system is being adopted at a rapid rate by hotels worldwide. PURE Solutions received the 2008 Innovator Award from The School of Hotel Administration at Cornell University.  For further information, see www.pureroom.com.

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.