Hilton Hotels & Resorts Celebrates Music’s Biggest Night® With The 54th Annual GRAMMY® Awards

Iconic Hotel Brand Provides Opportunities to Experience the GRAMMYs VIP-Style

This information originated in American English.

January 19, 2012

MCLEAN, Va. - Hilton Hotels & Resorts celebrates 24 years as the Official Hotel Partner of the GRAMMY® Awards. During Music's Biggest Night® Hilton is  giving its guests and team members around the world opportunities to win once-in-a-lifetime GRAMMY experiences while supporting several charitable causes. Starting January 17 through February 20, Hilton Hotels & Resorts Facebook fans can enter a contest for a chance to win a trip for two to the GRAMMY Awards in 2013.

"Hilton has long cherished its partnership with The Recording Academy® and we are honored to be a partner for this year's event," said Dave Horton, global head, Hilton Hotels & Resorts. "We are pleased to present our loyal guests and Hilton team members a first-hand experience at the 54th GRAMMY Awards honoring the biggest and brightest music talent. We look forward to this year's event and continuing this valuable relationship and continued support of the GRAMMY Foundation®."

Hilton Hotels & Resorts is hosting a contest on Facebook where the grand prize winner will receive a trip for two to the 55th Annual GRAMMY Awards in 2013. The trip will include airfare, a three-night stay at The Beverly Hilton, two tickets to the 55th Annual GRAMMY Awards, and two tickets to the official GRAMMY Celebration® after-party. To enter, Facebook fans are invited to share a story of their musical journey at www.facebook.com/Hilton. Fans and friends will vote on submissions through Facebook and then a panel of judges from Hilton Hotels & Resorts will determine the winner. The contest began January 17 and runs through February 20, 2012.

In support of the partnership for the upcoming 54th Annual GRAMMY Awards, Hilton Hotels & Resorts offered a variety of extraordinary prize packages to Hilton HHonors members and team members. Hilton HHonors members were invited to participate in an online auction using their program points as currency. This year's Hilton Hotels & Resorts Ultimate GRAMMY Weekend Auction had the highest bid in the history of the HHonors program. The generous bidder received a music-lover's trip of a lifetime, complete with airfare, accommodations at The Beverly Hilton, tickets to the exclusive weekend events including The MusiCares® Person of the Year Tribute Gala honoring Sir Paul McCartney, The Recording Academy & Clive Davis Pre-GRAMMY Gala -- Hilton Hotels & Resorts is a title sponsor of this private and special event -- and the 54th Annual GRAMMY Awards. The record-breaking auction resulted in 1,950,000 HHonors points between the two highest bidders. Hilton rounded that number to two million points, converted the points to cash and donated $10,000 to the GRAMMY Foundation and the GRAMMY Museum® .

Hilton Hotels & Resorts also encouraged its team members around the world to celebrate and recognize music's influence with the third annual Hilton Rock Star Team Member contest. Employees could submit photos, video and stories capturing the impact music has had on their lives for a chance to win. Four Hilton Hotels & Resorts team members and their guests were selected in December to receive VIP treatment, including roundtrip airfare for two to Los Angeles and tickets to the GRAMMY Awards and official GRAMMY Celebration after-party.

Hilton Hotels & Resorts is proud to support the GRAMMY Community Blogger Progam, which hosts 11 music bloggers and one fashion blogger from across the country to cover all of the GRAMMY Week activities. Fans can follow these bloggers at www.grammy.com/blogs.

The 54th Annual GRAMMY Awards will be held on "GRAMMY Sunday," February 12, 2012, at STAPLES Center in Los Angeles. The event will be broadcast live in HD TV and 5.1 surround sound on the CBS Television Network from 8-11:30 p.m. (ET/PT).  To learn more about Hilton Hotels & Resorts ongoing partnership visit www.hilton.com/grammys.

For additional opportunities to win GRAMMY prizes, follow Hilton Hotels & Resorts on Twitter at twitter.com/hiltononline, or become a fan on Facebook at www.facebook.com/hilton.

Contact:
John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212
johnforrest.ales@hilton.com

About Hilton HHonors
Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide's ten distinct hotel brands, honors its 30 million members by allowing them to turn earned points into experiences worth sharing. In addition to redeeming HHonors points for complimentary hotel stays, HHonors members can use points to purchase unique experience rewards, merchandise and vacation packages, make charitable contributions, and more. HHonors is also the only guest-loyalty program to offer 'Points & Miles' and 'No Blackout Dates' at more than 3,800 hotels worldwide, including participating Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2Suites by Hilton and Hilton Grand Vacations. Membership in HHonors is free, and travelers may enroll online by visiting HiltonHHonors.com

About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards - the preeminent peer-recognized award for musical excellence and the most credible brand in music - The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like "The GRAMMYs" on Facebook, and join The GRAMMYs' social communities on YouTube, Tumblr, Foursquare, GetGlue, and Instagram.

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.