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From Bucket List to Booked: Hilton Hotels & Resorts Empowers Guests to Make Travel Dreams a Reality
World’s Pioneering Hospitality Brand Partners with Derek Hough, Creates Online Hub to Inspire Travel “Dreamers” to Become “Doers”
March 09, 2016
McLEAN, Va. - Hilton Worldwide (NYSE: HLT) recently launched its "Stop Clicking Around" marketing campaign, the largest in the company's 97-year history, which lays out the many benefits to travelers of booking hotel stays directly on the company's website. Now, Hilton Hotels & Resorts is introducing a new way for travelers to turn "someday" travel dreams into "let's go!" experiences with its Our Stage. Your Story. platform. Through a partnership with motivational bestselling author and Emmy Award-winning choreographer Derek Hough, the flagship brand is encouraging people to move from dreaming to doing, and ultimately book their next great travel story, using tools provided on the online hub OurStageYourStory.com.
Tapping the Power of Visualization
Hilton has found in a recent study1 that 86 percent of travelers set goals for themselves - including places to see and things to do - and for those travelers, visualization is key to achieving their travel goals. To bridge the gap between visualizing and doing, Hilton and Hough are encouraging OurStageYourStory.com visitors to create their own digital vision boards. The site offers a selection of templates and a library of bucket-list-worthy destination images to enable aspiring travelers to build their dream experience, find inspiration from fellow travelers and share it through social media.
Best known for his leading role on "Dancing with the Stars" and soon to star in Broadway's "Singin' in the Rain," Hough explains how motivational tools can help anyone achieve goals. "In my career as a performer and coach, I am passionate about helping people reach their full potential - both on stage and in everyday life. Visualization is an important method for me to channel my creativity in pursuit of my personal and professional goals," said Hough. "For me, whether on the road for work or taking time for myself, exploring a new place has always been a great way to gain new perspective and soak up inspiration. I'm thrilled to be partnering with Hilton this year to share my tools for success and help others realize their dreams."
Starting Your Next Chapter with Hilton
Throughout the year, Hilton will refresh the site with new content, and provide travel inspiration to people on and offline.
- Today, the brand takes to the streets of New York City to delight consumers with Hilton "StoryFinders." Disguised as normal city viewfinders, passersby in Union Square and Midtown East will find themselves transported to an exotic beach destination - and may even be surprised by Hough with a free two-night stay at a Hilton Hotels & Resorts property of their choice.
- Starting March 18, users who create their vision board at www.OurStageYourStory.com will be invited to share it on Hilton's social channels for the chance to get one step closer to making their dream vacation a reality.
"Whether it's a beachside escape, safari expedition or local weekend getaway, the dream to travel is nearly universal - and Hilton has been enabling memorable travel stories around the world for nearly 100 years," said Mary Beth Parks, senior vice president, global brand marketing, Hilton Worldwide. "Through Our Stage. Your Story., we want to inspire travelers to not just imagine a great experience, but to actually live it. Once dreamers are ready to embark on their next travel story, they can get the best rates, instant benefits and access to unforgettable, exclusive experiences by joining Hilton HHonors and booking directly with us."
Also debuting throughout the year will be print and digital marketing creative that showcases the brand through new dimensions and inspires consumers to book their dream travel, including a richly immersive experience launching today via The New York Times Virtual Reality app. For more information, visit ourstageyourstory.com or follow Hilton Hotels & Resorts on Facebook (https://www.facebook.com/hilton), Instagram (@hiltonhotels), Twitter (@hiltonhotels) and YouTube (https://www.youtube.com/hilton).
1 Research is based on an online survey commissioned by Hilton Hotels & Resorts of n=5,033 travelers ages 18+ in the U.S., UK, Germany, China, and Japan (approximately n=1,000 per country).
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About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest-loyalty program for Hilton’s 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. With more than 65 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, items on Amazon Shop with Points; make charitable contributions or gain access to unique events through the Hilton Honors auction platform (honors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation®, or race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting www.HiltonHonors.com or connect with Hilton Honors at news.hiltonhonors.com.