First eforea: spa at Hilton in Western U.S. Opens at Hilton Sedona Resort & Spa

Energy Healing Experiences and Signature Journeys Comprise New Offerings

This information originated in American English.

March 12, 2012

SEDONA, Ariz. - Hilton Sedona Resort & Spa has become the first location in the Western U.S. to offer the signature global spa concept eforea: spa at Hilton. eforea: spa at Hilton Sedona features 25,000 square feet of indoor and outdoor space including treatment rooms and a fitness area with state-of-the-art equipment, relaxation areas, solarium and a 25-meter lap pool overlooking Sedona's picturesque Red Rocks. Under the umbrella of the rapidly growing eforea: spa at Hilton, but specific to the region, the spa at Hilton Sedona features Sedona Healing Experiences with an emphasis on energy work.

"Sedona - recognized as a legendary spiritual health and wellness destination - provides the ideal setting for these unique energy medicine techniques offered exclusively at our eforea location," said Ginni Selle, spa director, eforea: spa at Hilton Sedona. "Energy medicines are vibrational applications that work to harmonize energy flow within the body to align and resonate with the larger universal healing frequencies."

Among these is The Full Circle, a holistic spa treatment inspired by the indigenous spiritual view of the four directions. Beginning with an aromatherapy meditation to discover the guest's intuition, the session unfolds and incorporates various modalities with the purpose of creating wholeness. The Full Circle is a great opportunity to try something new and to integrate modalities such as relaxation massage, aromatherapy, hot stone massage, energy balancing, visualization and meditation.

Other Sedona Healing Experiences consist of combinations of Reiki, polarity therapy, Jin Shin Jyutsu, cranial sacral, reflexology, essential oils, flower essences, sound and more. Guests who want to benefit from energy medicine-based therapies may also choose the Energy Enhancement add-on to complement any spa treatment. The Energy Enhancement is a specific protocol for utilizing tuning forks vibrationally and audibly to harmonize and charge the body's energy field and chakra system.

At the core of eforea: spa at Hilton Sedona Resort concept are three signature spa journeys that pair therapeutic approaches with transformative techniques. Among these are the Essentials Journey, the Escape Journey and the Men's Journey. Each selection of treatments focuses on organic and scientific, results-driven practices, giving every type of traveler the unique restorative experience they seek. As an eforea: spa at Hilton, the spa at Hilton Sedona features some of the world's finest spa brands on both the treatment menu and in the retail area, including Kerstin Florian, LI'TYA, and VitaMan.

eforea: spa at Hilton debuted in October 2010 as the first global spa concept by Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide. Today, eforea: spa at Hilton locations are in development with spas currently open in the United States, Australia, New Zealand and Thailand.

For additional information and reservations, please call 928-284-6900 or visit hilton.com/eforea.

About Hilton Sedona Resort & Spa
Located along the beautiful Red Rock Scenic Byway, Sedona's gateway to world-famous red rock country and Arizona's first All American Road, Hilton Sedona Resort and Spa, a 219- room property is only 90 minutes north of Phoenix. Guest accommodations feature two-room suites with separate living rooms and private patios or balconies, with breathtaking views of Sedona's majestic red rocks or the Sedona Golf Resort. In-room amenities include fireplace, flat screen televisions, mini-bar, high-speed Internet access, microwave oven, coffeemaker, and iron/ironing board. Additionally, the resort boasts three heated pools, two restaurants, and has the area's largest conference facilities in Northern Arizona with 20,500 square feet of meeting space. Complete meetings packages are available.

Contact:
Irine Krass
Hilton Sedona Resort & Spa
+1 602 870 2720
irine.krass@hilton.com

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.