eforea: spa at Hilton To Debut In Western U.S. This Fall At Hilton Sedona Resort & Spa

Innovative Global Spa Concept Comes To Legendary Health And Wellness Destination

This information originated in American English.

September 07, 2011

SEDONA, Ariz. and MCLEAN, Va. - Hilton Hotels & Resorts brings its innovative eforea: spa at Hilton concept to the Western United States this Fall with the opening of a location at Hilton Sedona Resort & Spa. Located in the world-renowned Red Rock Country, eforea: spa at Hilton Sedona Resort & Spa will be the first conversion for the global spa concept in the Western United States. Sedona is recognized as a legendary health and wellness destination that attracts spa goers from around the world.

"Bringing eforea: spa at Hilton to one of America's leading spa destinations is another milestone in the rapid global expansion of this concept," said Dave Horton, global head, Hilton Hotels & Resorts. "This location at Hilton Sedona Resort & Spa reinforces the importance of providing a premium unique spa experience for leisure travelers staying with us around the world."

eforea: spa at Hilton debuted in October 2010 as the first global spa concept by Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide. Today, 93 eforea: spa at Hilton locations are in development with spas currently open in the United States, Australia, New Zealand and Thailand.

The Hilton Sedona Resort & Spa location will feature 25,000 square feet of indoor and outdoor space including treatment rooms and a fitness area with state-of-the-art equipment, relaxation areas, solarium and a 25-meter pool overlooking Sedona's picturesque Red Rocks. At the core of the eforea: spa at Hilton concept are three signature spa journeys that pair a therapeutic approach with transformative techniques. Among these are the Essential Journey, the Escape Journey and the Men's Journey. Each selection of treatments focuses on organic and scientific, results-driven practices, giving every type of traveler the unique restorative experience they seek. In addition, the spa will offer a menu of treatments inspired by the natural and spiritual elements of Sedona with an emphasis on energy work.

"We are delighted to offer guests a truly distinctive spa experience unlike any other in Sedona," said Edgar Lozoya, general manager, Hilton Sedona Resort & Spa. "Leveraging its global reach and expertise, Hilton pulled the best elements and practices from around the world to create a one-of-a-kind spa experience designed to rejuvenate the body as well as the mind."

eforea at Hilton Sedona Resort & Spa will feature some of the world's finest spa brands on both the treatment menu and in the retail area. Kerstin Florian offers a progressive range of results-oriented European facial, body and bath products and treatments sourced from natural resources that include algae, mud, herbal extracts, thermal mineral water and essential oils. LI'TYA draws on the revitalizing and restorative powers of Australia's native resources to provide a holistic spa experience. VitaMan provides a comprehensive line of Australian-made natural spa and grooming products formulated specifically for men. Peter Thomas Roth products will complete the eforea retail offering as an extension of the new in-room bath amenity collection available exclusively at Hilton Hotels & Resorts properties.

For more information about eforea spa at Hilton Sedona Resort & Spa and to make a reservation, call 1.877.2REDROCK (1.877.273.3762) or visit www.hiltonsedonaresort.com. To learn more about eforea: spa at Hilton, visit www.hiltonglobalmediacenter.com/eforea or www.hilton.com/eforea.

Contact:
Irine Krass
Hilton Sedona Resort & Spa
+1 602 870 2720
Irine.Krass@hilton.com

Sarah Siler
Murphy O'Brien (for Hilton)
+ 1 310 586 7149
ssiler@murphyobrien.com

About Hilton Sedona Resort & Spa
Located along the beautiful Red Rock Scenic Byway, Sedona's gateway to world-famous red rock country and Arizona's first All American Road, Hilton Sedona Resort & Spa, a 219-room property is only 90 minutes north of Phoenix.  Guest accommodations feature two-room suites with separate living rooms and private patios or balconies, with breathtaking views of Sedona's majestic red rocks or the Sedona Golf Resort.  In-room amenities include fireplace, flat screen televisions, mini-bar, high-speed Internet access, microwave oven, coffeemaker, and iron/ironing board.  Additionally, the resort boasts three heated pools, two restaurants, and has the area's largest conference facilities in Northern Arizona with 20,500 square feet of meeting space.  Complete meetings packages are available.

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.