eforea: spa at Hilton Set To Arrive On Australia’s Gold Coast In September

This information originated in Australian English.

August 27, 2011

GOLD COAST, Australia and MCLEAN, Va. - The spa offering in Queensland is set to reach new heights, with Hilton Surfers Paradise announcing that the hotel's highly anticipated eforea: spa at Hilton is scheduled to open as the first purpose built spa of its kind at a Hilton property in Australia September 14.

Launched by Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, eforea: spa at Hilton is one of the world's fastest growing spas and features an exclusive menu of treatment journeys and innovative design elements. eforea: spa at Hilton Surfers Paradise will become a hideaway for hotel guests and the public alike looking to treat themselves to a spa experience unlike any other on the Gold Coast.

With its seven private treatment rooms including a contemporary Vichy Shower (wet room) and two double rooms for couples, eforea offers an exclusive treatment menu featuring:

eforea offers the chance to escape and treatments designed specifically for men and women. Local spagoers looking to indulge regularly and Gold Coast visitors travelling for work or a much-deserved holiday will find a contemporary, results-oriented menu at eforea: spa at Hilton Surfers Paradise.

"The eforea: spa at Hilton concept caters for both male and female guests and aims to deliver an individual journey to enlighten the senses and relax the body," said Melanie James, Spa Manager, Hilton Surfers Paradise.  "The word eforea itself describes a place where people today want to escape to from the fast pace of modern life. From the inviting arrival lounge to the luxurious therapy rooms, the journey from one space to the next at eforea is a unique sensory experience."

eforea uses high-quality and customised products for a range of skin types including two leading Australian spa brands - LI'TYA (spa care from the Australian Dreamtime) and VitaMan (natural grooming for men). Additional product partners include U.S. based Kerstin Florian (European facial, body and bath products) and Peter Thomas Roth (breakthrough formulas with astonishing results).

Hilton Hotels & Resorts is one of the largest providers of spa services, with more than 193 spas at its properties worldwide. 

"We are delighted to have the very first purpose built eforea spa in Australia at Hilton Surfers Paradise and to provide a facility that ensures our guests have world-class massage treatments and unique spa therapies available within our brand new hotel complex," David Kelly, General Manager, Hilton Surfers Paradise, said. "Hilton has pulled together the best elements and practices from across Europe, Asia Pacific, Middle East, Africa and the Americas, to create this unique spa concept for today's global travellers. eforea adds to the total Hilton Surfers Paradise experience and we look forward to welcoming our first guests at the spa and providing an experience like no other."

eforea: spa at Hilton Surfers Paradise joins eforea: spa at Hilton on the Park Melbourne as the second eforea spa in Australia. Hilton Surfers Paradise is the first leisure-focused hotel and residences from Hilton Hotels & Resorts in Australia. To learn more about eforea: spa at Hilton, visit www.hiltonglobalmediacenter.com/eforea or www.hilton.com/eforea. To read more about Hilton Surfers Paradise, visit www.hiltonglobalmediacenter.com/surfersparadise.

Contact:
Chelsea Steber
Hilton Surfers Paradise
+ (07) 5680 8015 or + 0402 810 651
chelsea.steber@hilton.com

Frances Kinman / Aimee Mellican
BBS (for Hilton Surfers Paradise)
(07) 3221 6711
0434 519 812 or 0407 719 642
fkinman@bbscommunications.com.au
amellican@bbscommunications.com.au

Sarah Siler
Murphy O'Brien (for Hilton)
+ 1 310 586 7149
ssiler@murphyobrien.com

About Hilton Surfers Paradise
Hilton Surfers Paradise is the first leisure-focused hotel and residences from Hilton Hotels & Resorts in Australia. It is also the first global upscale hotel to be built on the Gold Coast since 2000. The development consists of two spectacular curved towers rising above the city skyline, with the Boulevard Tower opening its doors to both residents and guests in late 2010 and the Orchid Tower scheduled to open in September 2011. The 32-story Boulevard Tower will offer 134 combinations of one, two and three-bedroom residences overlooking Surfers Paradise beach. When the Orchid Tower opens, it will feature a 169 room Hilton hotel and an additional 116 residences. To download images and read more about Hilton Surfers Paradise, visit www.hiltonglobalmediacenter.com/surfersparadise.

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.