Eco-Friendly Hilton Hotels Uniforms Designed By Superior Uniform Group Recognized For Design Excellence

This information originated in American English.

March 09, 2010

SEMINOLE, Fla. -  Superior Uniform Group, Inc. (NASDAQ:SGC), the image apparel company, announced today that its customer, Hilton Hotels (Hotels Multiple) took home a winning trophy from this year's National Association of Uniform Manufacturers and Distributors (NAUMD) Image of the Year (IOY) Award ceremony. The Image of the Year Awards, held on March 6th at the Rio All Suite Hotel & Casino in Las Vegas, recognized leaders in the corporate uniform and image apparel industry. This is Superior's fourth straight year claiming an Image of the Year win.

Judges evaluated each of the submissions using the following criteria:

Superior's design and merchandising team collaborated with Hilton executives on creating an apparel program that achieves both elegance and functionality. Hilton wanted an image program that incorporated their sustainability goals - focusing in on key environmental commitments of sustainability and full-circle recycling. They also wanted their image program to create a high level of employee satisfaction by being both comfortable and sophisticated. Since each property employs many different positions, they used color to create a serene yet elegant palette, blending natural tones with classic black accents. Superior's Appel & Brooks brand of eco-friendly suiting, housekeeping, and maintenance garments was easily customized for Hilton's tastes and reflected the grand style of the Hilton brand.

"We are proud to be working with Hilton Hotels, a brand that promotes sustainability throughout its hotels," said Janice Henry, Vice President of Design. "Not only did we work to provide options that embodied the luxurious upscale image of Hilton, but the eco-friendly garments don't require professional laundering either, which minimizes the use of chemicals during cleaning and reduces our carbon footprint on the earth."

About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For more than 90 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our brands are comprised of more than 3,500 hotels in 81 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors.

For more information about the company, please visit www.hiltonworldwide.com.

About Superior

Superior Uniform Group, Inc., established in 1920, is one of America's foremost providers of fine uniforms and image apparel. Superior manages award-winning apparel programs for major corporations. They are leaders in innovative uniform program designs, global manufacturing, and state-of-the-art distribution. Superior, through their subsidiary "The Office Gurus" is also a near-shore premium provider of cost effective bilingual contact center and office solutions.

Superior's financial strength and resources support a customer's diverse needs while embracing a "Customer 1st, Every Time!" philosophy and culture. Their commitment to service, technology, quality and value-added benefits separates them from the competition in each of their seven primary markets: Healthcare, Hospitality, Food Service, Retail Employee I.D., Government Service, Private Security, and Rental Service. For more information please call (800) 727-8643, or visit their Web site at: www.superioruniformgroup.com. The Office Gurus (www.theofficegurus.com) enhances the overall customer experience for their strategic partners' internal and external customers.

Contact:
Ron Klepner, Superior Uniform Group, Inc.
+ 1 727 397 9611
rklepner@superioruniformgroup.com

John Forrest Ales, Hilton Hotels
+ 1 703 883 5212
johnforrest.ales@hilton.com

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.